Crowdfunding Campaign Communications Checklist

Great communication is the centerpiece of any successful crowdfunding campaign. However, many people struggle with how to schedule and maintain a good level of communication to keep the attention of donors and supporters. That's why we created this crowdfunding campaign communications checklist to help you get started! Organizations managing platforms should be aware of this hurdle and work to empower their project teams to understand the basic tenets of knowing their core audience, channels, and creating a schedule. Pre-Launch (~30 days before) Goals: #1 Build a community of advocates. #2 Reach 30% of goal in pre-commitments. Ask Your Campaign Champions Be a…

95/5 is No Way to Live

It was only 10 to 15 years ago institutions followed the Paretto principle closely, securing 80% of their gifts from 20% of their donors. Then things began to shift. Many institutions now exist in a world where 5% of their gifts come from 95% of their donors. One reason for this shift has been the increase in mega campaigns and a hyper-focus on transformational gifts. Inspiring seven, eight, and even nine-figure investments can be truly game-changing: transforming programs, departments, and even the universities themselves and ushering in enormous positive societal impact. These gifts can enable institutions to fulfill their missions…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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